Indian Market Strategy

Public Policy Services

Strong public policy strategies help MedTech companies influence regulations, shape market entry, and build trust with governments and institutions. We provide expert guidance in policy research, advocacy, and stakeholder engagement to help you stay ahead of regulatory changes and position your business for long-term success.

Market Analysis

We provide in-depth analysis of India’s healthcare and MedTech ecosystem, identifying opportunities, market size, competitive landscape, and reimbursement frameworks. Our research spans across:

Public and private hospital segments.
State-wise procurement policies.
Emerging therapeutic areas
Pricing benchmarks and product positioning. This data empowers decision-makers to assess feasibility, shape strategy, and allocate resources effectively.

Demand & Supply Gap Assessment

India’s fragmented healthcare delivery often creates demand-supply mismatches across product categories. We analyze distribution inefficiencies, regional availability of devices, patient access trends, and diagnostic infrastructure. This helps companies:

Prioritize SKUs for launch.
Choose between direct or third-party distribution.
Identify underserved markets with high potential.

Our assessments are particularly useful for devices like surgical dressings, IVD kits, diagnostic imaging, and therapeutic wearables.

Strategy Formulation

We help define the optimal India entry strategy—whether greenfield, brownfield, or partnership-based. This includes:

Regulatory & pricing roadmaps
Localization opportunities
Reimbursement & tender participation strategy
Engagement with government and private sector stakeholders
Each plan is tailored to the client’s product lifecycle stage and risk appetite.

Entity Formation

For companies seeking to establish a legal presence in India, we facilitate:

Business structure evaluation (Pvt Ltd, LLP, WOS).
Company incorporation under Ministry of Corporate Affairs.
PAN/TAN, GST, IEC registrations.
Opening of local bank accounts.
Strategic planning for compliance with Indian tax and FDI laws.

We ensure legal setup aligns with future CDSCO licensing and operational needs.

Construction of Manufacturing Unit

For companies planning to manufacture or assemble in India under Make-in-India or PLI schemes, we provide:

Site selection based on zoning, utilities, and logistics.
Factory layout and cleanroom design (ISO 13485, GMP compliant).
AHU/BMS/HVAC engineering.
Coordination with EPC, statutory bodies, and state development authorities.
Project management up to validation and CDSCO licensing.

This enables clients to operationalize a compliant facility within accelerated timelines.

Connecting Reliable Sales Channels

India’s distribution landscape can be opaque and highly localized. We help identify, vet, and engage reliable:

Hospital procurement agents.
Device distributors and wholesalers.
Online & offline B2B resellers.
Tender aggregators for government contracts.

We facilitate negotiations and onboarding with performance metrics and compliance support.

Ongoing Regulatory, Quality & Operational Support

Beyond entry, we provide retained support for:

CDSCO licensing (MD-14, MD-15, MD-42).
ISO 13485 and other QMS implementations.
Regulatory renewals and vigilance reporting.
Supply chain mapping and inventory optimization.

Local HR recruitment and vendor identification
This ensures sustainable operations post-launch without compromising compliance or growth.

Mergers & Acquisitions (M&A) Advisory

We offer M&A advisory services for companies looking to:

Acquire Indian manufacturers or distributors.
License technology to Indian partners.
Enter joint ventures or OEM partnerships.

Our support spans legal due diligence, IP valuation, cultural fit analysis, and post-merger integration guidance—all within the Indian regulatory and business environment.

Solutions